Overview Washington Prime Group is not your traditional landlord. As the format lines blur for retailers, WPG is uniquely positioned within the retail real estate sector. We’re innovators and industry disrupters. And we’re looking to add a like-minded individual, hustle included, to join our growing Marketing and Sponsorship Team. With 108 retail venues throughout the United States, Washington Prime Group is as American as apple pie. As a matter of fact, we are also as American as deep dish pizza in Chicago, Hawaiian poke salad, vegan spring rolls in Malibu El Paso Tex-Mex, Maryland crab cakes kimchi in Orange County, Memphis barbecue and a Kansas City porterhouse. Our assets are located from Hawaii to Connecticut and Minnesota to Florida and just about everywhere in between.
What is this job all about? This is not your traditional Sponsorship role. The primary role of the New Business Development Account Executive is to cultivate strategic new business development with industry-leading, Fortune 500 brands, Out of Home media advertising agencies and experiential marketing firms to secure and drive incremental revenue that supports WPGs goal of “Pathway to Profit”. In partnership with the SVP, Marketing and Sponsorship this roles leads, drives and implements the overall revenue generation strategies in order to meet and exceed sales goals. This role is about scale. Deals are inclusive of the entire portfolio.
Who we’re seeking? - An industry “sales leader” with a “proven track record” in partnership sales. - A highly curious individual who is a strategic, BIG and white space thinker. - You bring things to life. You own it and follow-through. From generating the lead to the initial conversation to architecting the deal to closing it (& renewing). - A highly networked sales professional with an established (digital) rolodex. - You’re a creative thinker who loves the thrill of the hunt. - You connect the dots. - You take complex business objectives, simplify them and develop and execute revenue-driving solutions. - You identify client needs /opportunities and develop integrated proposals (digital, experiential, event, signage, branding) and possess exceptional negotiating skills. - You know how to captivate an audience (of various management levels) through dynamic sales presentations and facilitate a robust dialogue that yields long-term partnerships. - A digitally savvy individual who loves data. You leverage various platforms to generate new leads and build a proactive pipeline of viable prospects. You pick up the phone and cold call as well. - An individual that exceeds and thrives working on multiple client accounts concurrently (and effectively). - A collaborative business partner whom interfaces and works amongst multiple cross-functional teams and various personalities. - You’re agile, fast and lead with a sense of urgency. You hustle, roll up your sleeves and love what you do.
Essential Functions - Identify, create and sell revenue opportunities through strategic positioning of mall media assets and marketing events in order to achieve financial sales goals for our department. - Achieve or exceed personal sales goals and monthly revenue budget. - Create compelling client solutions to advertising objectives, develop integrated proposals, articulate the benefits of OOH mall media and Washington Prime Group’s portfolio, and secure large multi property advertising, sponsorship, or promotional programs on a regular basis. - Target, pitch, and develop relationships with companies within key vertical markets and categories (casinos, professional sports, entertainment, etc.) based on shopper demographics & intelligence. - Partner with Marketing and Sponsorship to optimize sponsorship for signature and local events, holidays and peak calendar activities.
Skills and Abilities - Extremely self-motivated, energetic, creative, independent person who can secure new business accounts and build relationships - Adept at prospecting new business, cold calling, and able to effectively communicate the value proposition of Washington Prime Group Malls as an OOH advertising solution - Excellent selling, negotiating, proposal writing and presentation skills including fluency in multi-media presentation development - Stellar communication and interpersonal skills - Exceptional computer skills including Excel, PowerPoint, Word is required - Eagerness to learn and grow in fast paced business development group and a commitment to do what it takes to “get the job done - Regular, predictable attendance
Qualifications, Education and Experience - Bachelor's degree in marketing, advertising, management or general business - Minimum 8 years’ experience selling advertising (preferably Out of Home), sponsorships, promotions, or marketing services - Effective and persuasive pitches with key advertising and media decision makers - Excellent oral, written communication and presentation skills - Creative Problem Solver - Demonstrates speed, urgency and change agility - High-Influencer - Strong interpersonal skills - Proven ability to work autonomously and collaboratively amongst key cross-functional teams - Strong budget and forecasting experience - Proven ability to lead multiple projects and initiatives concurrently and with speed - Experience in digital, social and traditional advertising. Strategy, tactics and execution. - Experience working with external agencies - Proficient in Microsoft Office Suite - Ability to travel approx. 25%. Flexible to meet the demands of the business / events (i.e. evenings and weekends for key events and initiatives. Travel may flex up / down based on current priorities.
Washington Prime Group offers: • Competitive salaries and comprehensive benefits including health, dental, 401k with no vesting schedule, and paid time off • On-going learning opportunities within a rewarding work environment • Career experiences that can span different WPG departments and functions with opportunities for personal and professional growth
Telecommuting is allowed.
About Washington Prime Group
Washington Prime Group Inc. (NYSE: WPG) is a retail REIT and a recognized leader in the ownership, management, acquisition and development of retail properties. The Company combines a national real estate portfolio with an investment grade balance sheet, leveraging its expertise across the entire shopping center sector to increase cash flow through rigorous management of assets and provide new opportunities to retailers looking for growth throughout the U.S.
Washington Prime Group was formed in May 2014 following a spin-off from Simon Property Group and acquired Glimcher Realty Trust (NYSE: GRT) in January 2015.
Today the company operates out of headquarters in Columbus, Ohio, and an additional office in Indianapolis, Indiana.
Washington Prime Group is focused on the experience we create at each of our centers. By providing a mix of things to do and things to buy, our properties deliver the right combination of tenants, activities and events to keep shoppers engaged and returning often.